I find this field of IT particularly interesting with my research focus in knowledge management and database management. The field of business intelligence/business analytics/data analysis all complement the knowledge management field rather nicely. As I am just beginning to dig into this domain area, I find the language rather frustrating. Perhaps there is true delineation between business intelligence, business analytics, data analysis, and data warehousing but they all seem to belong within the same domain area (albeit different aspects of this domain area).
The webinar presentation provided some good insight into the current state of the industry. Organizations are certainly applying these concepts; particularly larger organizations. However, there seems to be little evidence of mastery over this new technological and logistical challenge. This should prove to be a developing field and will result in an exciting journey as I prepare for my new course.