With all of the attention on BI it seems as though this may be a trendy topic. While I believe the terms we use to describe these technologies and practices will change over time, there is too much value in this data and corresponding knowledge building to consider this to be simply a trend. Big Data/BI/Business Analytics and whatever term will be used next is for real.
Of course I have an interest in this subject since I will be teaching a Business Intelligence course this fall. It will be a new course in our undergraduate curriculum and it certainly seems to be very timely and valuable course. I imagine this course will evolve over the next few years but it is one that should produce students with very marketable skills. Judging from the coverage in the most recent publications, it is a very timely subject.
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